Analyst Insight:The wildly successful social media campaign for Popeyes’ new chicken sandwich — which quickly led to critical supply shortages for the company — is a cautionary tale about the havoc that social media can wreak on supply chains. To avoid squandering opportunities afforded by unprecedented demand, supply chains need to run like well-oiled machines,
Fast-food titans, embroiled in a chicken-sandwich battle, are trying to beat each other with small weapons. Little chickens, whose quarter-pound breasts fit perfectly inside a bun, are proving essential to the war effort. In the process, they’re getting harder to come by. A shortage of the smaller birds derailed the Popeyes challenge to reigning champion