Importers and domestic manufacturers who sell goods to retailers face an increasingly complex landscape of consumer demands and brand positioning, as the balance between e-commerce and brick-and-mortar sales continues to shift. In the battle to make their product more attractive to consumers, packaging is a crucial element. Many turn to third-party packaging and co-packing service
Amazon.com Inc. continues to tighten its grip on retail e-commerce. In 2006, the company broadened its reach with creation of Fulfillment by Amazon, a service that invites sellers to route their shipments through Amazon’s huge network of warehouses. More recently, the company began amassing its own fleet of transportation assets, bypassing the dominant parcel carriers.