While Nike is dramatically lessening its store locations, it is prevailing through the practice of digitalization and online strategies. This shift to electronic sales is inexorable and now integrated into the company’s very infrastructure. Today, Nike Digital makes up a quarter of their North American profits. Further, consumers have significantly acclimated to online shopping, which
After turning e-commerce and apps into a centerpiece of its operations, Nike Inc. is taking the next logical step: hiring a tech CEO. The athletic brand tapped former EBay Inc. head John Donahoe to replace Chief Executive Officer Mark Parker next year in the biggest sign yet that Nike wants to be seen as a