While Nike is dramatically lessening its store locations, it is prevailing through the practice of digitalization and online strategies. This shift to electronic sales is inexorable and now integrated into the company’s very infrastructure. Today, Nike Digital makes up a quarter of their North American profits. Further, consumers have significantly acclimated to online shopping, which
After months of having storefronts shuttered, retailers across the country will spend the coming weeks reopening their spaces for the return of business. But as they do, they need to ensure they’re providing safe environments for employees and customers alike — a feat that’s easier said than done due to the coronavirus contagion. From warehouses
Importers and domestic manufacturers who sell goods to retailers face an increasingly complex landscape of consumer demands and brand positioning, as the balance between e-commerce and brick-and-mortar sales continues to shift. In the battle to make their product more attractive to consumers, packaging is a crucial element. Many turn to third-party packaging and co-packing service
Analyst insight: To succeed in today’s customer-centric world, sellers must offer a seamless journey across every touchpoint. Each sales channel presents a unique opportunity to connect with customers and achieve long-term, profitable growth in a constantly evolving commerce environment. The explosion of digital commerce has created more shopping opportunities than ever before, and today’s consumers
Companies from Amazon.com Inc. to Walmart Inc. are finding that fresh-grocery delivery is challenging. But there’s one niche of the market that seems ripe with opportunity in 2020: booze. The opportunity is clear: The volume of liquor sold online in the U.S. should more than quadruple by 2024, reaching an estimated value of $13.4 billion,